Firstly... its for fans of Sophie Kinsella.. who doesn’t love a Sophie Kinsella book and secondly, who doesn’t love a funny feel good easy read? The concept of this book seems really interesting as to anyone who is addicted to there phone, can anyone really imagine a complete digital detox? Really interested to see how this story goes. Also, the front cover is just so simplistic and easy that i would be drawn to it in a book store any day!