Firstly the cover is so eye catching, Im really drawn to it. It says to me, this is a fun, interesting book to read and makes me want to know more about the story. You can tell its a childrens book by the cover and I would be happy to purchase this book for my child, as it looks great. Also because Stephen Mulherne is so well known, his name stands out and one would assume its going to be a funny book.