Wow! After reading the extract for this book I couldn't wait for it to arrive to find out more. The style the book is written in is different from most murder mysteries in that it fast forwards and rewinds so you slowly put the story together from different characters perspectives. It is just creepy and suspenseful enough without being too scary. It maybe wrapped up a little bit quickly at the end but a lot of twists and turns along the way. Another interesting aspect was the social media/blogging and seeing how Natalie's Instagram career linked in with what had happened to her. The tag line on the cover play.pause.run doesn't really make sense as there wasn't really any running away as such.