Has the potential to be a little bit dark...I'd read on.

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We meet 'The Bad Guy' at the start of this first impression and get a small insight into his thinking. It was utterly realistic him sitting in a coffee shop, looking at people's social media data - something that so many people just don't consider...
The introduction to our DI who will investigate reads like there is a previous novel starring her, which gives the character a bit more gravitas, I think.
I like the cover, it illustrates how the victims are just treated like mannequins.
This one has got potential to be an enjoyable, dark thriller...sign me up for more!